{"id":7154,"date":"2024-12-12T21:49:33","date_gmt":"2024-12-12T20:49:33","guid":{"rendered":"https:\/\/lzw.digi-sol.de\/?page_id=7154"},"modified":"2026-10-14T14:23:12","modified_gmt":"2026-10-14T12:23:12","slug":"data-protection","status":"publish","type":"page","link":"https:\/\/lzw-wiesbaden.de\/en\/datenschutz\/","title":{"rendered":"privacy policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7154\" class=\"elementor elementor-7154\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acea2f0 e-flex e-con-boxed e-con e-parent\" data-id=\"acea2f0\" data-element_type=\"container\" data-e-type=\"container\" id=\"2018\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c02ce12 elementor-widget elementor-widget-heading\" data-id=\"c02ce12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Datenschutzerkl\u00e4rung<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92f05d9 elementor-widget elementor-widget-shortcode\" data-id=\"92f05d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"lzw-legal\"><h2>General<\/h2><p>As the operator of this website and as a company, we come into contact with your personal data. This concerns all data that reveals something about you and by which you can be identified. In this privacy policy, we would like to explain how, for what purpose and on which legal basis we process your data.<\/p><p>Responsible for the data processing (\u201cdata controller\u201d) on this website and in our company is:<\/p><p>LZW Laserzentrum Wiesbaden GmbH &amp; Co. KG<\/p><p>Friedrichstra\u00dfe 34<\/p><p>65185 Wiesbaden<\/p><div><p>Deutschland<\/p><\/div><p>Phone: +49611-360 220<\/p><p>E-mail: info@lzw-wiesbaden.de<\/p><h2>General information<\/h2><div><h3>SSL or TLS encryption<\/h3><p>When you enter your data on websites, place online orders or send e-mails via the Internet, you must always be prepared for unauthorized third parties to access your data. There is no complete protection against such access. However, we do our utmost to protect your data as best we can and to close security gaps as far as we can.<\/p><p>An important protection mechanism is the SSL or TLS encryption of our website, which ensures that data you transmit to us cannot be read by third parties. You can recognize the encryption by the lock icon in front of the Internet address entered in your browser and by the fact that our Internet address begins with https:\/\/ and not with http:\/\/.<\/p><\/div><h3>How long do we store your data?<\/h3><p>In some parts in this privacy policy, we inform you about how long we or the companies that process your data on our behalf will store your data. In the absence of such information, we store your data until the purpose of the data processing no longer applies, you object to the data processing or you revoke your consent to the data processing.<\/p><p>In the event of an objection or revocation, we may however continue to process your data if at least one of the following conditions applies:<\/p><ul><li>We have compelling legitimate grounds for continuing to process the data that override your interests, rights and freedoms (only applies in the case of an objection to data processing; if the objection is to direct marketing, we cannot provide legitimate grounds).<\/li><li>The data processing is necessary to assert, exercise or defend legal claims (does not apply if your objection is directed against direct advertising).<\/li><li>We are required by law to retain your data.<\/li><\/ul><p>In this case, we will delete your data as soon as the requirement(s) cease to apply.<\/p><div><h3>Data transfer to the USA<\/h3><p>On our website, we use tools from companies that transfer your data to the USA and store it there and, if necessary, process it further. The European Commission has adopted an adequacy decision for the EU-US data protection framework. The decision establishes that the US ensures an adequate level of protection for EU personal data transferred to US companies. This decision is based on new safeguards and measures put in place by the US to meet data protection requirements. The adequacy decision includes, among other things, restrictions and safeguards on access to data by US intelligence agencies. Binding safeguards were introduced to limit US intelligence agencies' access to what is necessary and proportionate to protect national security. In addition, enhanced oversight of US intelligence activities was established to ensure that restrictions on surveillance activities are respected. An independent redress mechanism has also been established to handle and resolve complaints from European citizens about access to their data. The EU-US data protection framework thus allows European companies to transfer data to certified US companies without having to introduce additional data protection safeguards. A list of all certified companies can be found at the following link: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.dataprivacyframework.gov\/s\/participant-search\">https:\/\/www.dataprivacyframework.gov\/s\/participant-search<\/a>.<\/p><p style=\"text-align: justify\">A change in the European Commission's decision cannot be ruled out.<\/p><\/div><h2>Your rights<\/h2><h3>Objection to data processing<\/h3><p>IF IT'S STATED IN THIS PRIVACY STATEMENT THAT WE HAVE LEGITIMATE INTERESTS FOR THE PROCESSING OF YOUR DATA AND THAT THIS PROCESSING IS THEREFORE BASED ON ART. 6 PARA. 1 SENTENCE 1 LIT. F) GDPR, YOU HAVE THE RIGHT TO OBJECT IN ACCORDANCE WITH ART. 21 GDPR. THIS ALSO APPLIES TO PROFILING THAT IS CARRIED OUT ON THE BASIS OF THE AFOREMENTIONED PROVISION. THE PREREQUISITE IS THAT YOU STATE REASONS FOR THE OBJECTION THAT ARISE FROM YOUR PARTICULAR SITUATION. NO REASONS ARE REQUIRED IF THE OBJECTION IS DIRECTED AGAINST THE USE OF YOUR DATA FOR DIRECT ADVERTISING.<\/p><p>THE CONSEQUENCE OF THE OBJECTION IS THAT WE MAY NO LONGER PROCESS YOUR DATA. THIS ONLY DOES NOT APPLY IF ONE OF THE FOLLOWING PREREQUISITS EXISTS:<\/p><ul><li>WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS.<\/li><li>THE PROCESSING IS NECESSARY FOR ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.<\/li><\/ul><p>THESE EXCEPTIONS DO NOT APPLY IF YOUR OBJECTION IS DIRECTED AGAINST THE USE OF YOUR DATA FOR DIRECT ADVERTISING OR TO PROFILING RELATED TO IT.<\/p><h3>Other rights<\/h3><h4>Withdrawal of your consent to data processing<\/h4><p>Many data processing operations are based on your consent. You can give this consent, for example, by ticking the appropriate box on online forms before you send the form, or by allowing the operation of certain cookies when you visit our website. You may revoke your consent at any time without giving reasons (Art. 7 (3) GDPR). From the time of revocation, we may then no longer process your data. The only exception: we are required by law to retain the data for a certain period of time. Such retention periods exist in particular in tax and commercial law.<\/p><h4>Right to complain to the competent supervisory authority<\/h4><p>If you believe that we are in breach of the General Data Protection Regulation (GDPR), you have the right to complain to a supervisory authority in accordance with Art. 77 GDPR. You may contact a supervisory authority in the Member State of your residence, place of work or the place where the alleged infringement took place. The right to complain exists alongside administrative or judicial remedies.<\/p><h4>Right to data portability<\/h4><p>We must hand over data that we process automatically on the basis of your consent or in fulfillment of a contract to you or a third party in a common machine-readable format if you request this. We can only transfer the data to another \u201cdata controller\u201d if this is technically possible.<\/p><h4>Right to information, deletion, and correction of data<\/h4><p>According to Art. 15 GDPR, you have the right to receive information free of charge about which of your personal data we have stored, where the data came from, to whom we transmit the data and for what purpose it is stored. If the data is incorrect, you have a right to rectification (Art. 16 GDPR), and under the conditions of Art. 17 GDPR you may demand that we delete the data.<\/p><h4>Right to restriction of processing<\/h4><p>In certain situations, according to Art. 18 GDPR, you may demand that we restrict the processing of your data. The data may then - apart from storage - only be processed as follows:<\/p><ul><li>with your consent<\/li><li>for the assertion, exercise or defense of legal claims<\/li><li>to protect the rights of another natural or legal person<\/li><li>for reasons of important public interest of the European Union or a Member State.<\/li><\/ul><p>The right to restrict processing exists in the following situations:<\/p><ul><li>You have disputed the accuracy of your personal data stored by us and we need time to verify this. The right exists for the duration of the review.<\/li><li>The processing of your personal data is unlawful or was unlawful in the past. The right exists alternatively to the deletion of the data.<\/li><li>We no longer need your personal data, but you need it to exercise, defend or assert legal claims. The right exists alternatively to the deletion of the data.<\/li><li>You have filed an objection pursuant to Art. 21 (1) GDPR and now your interests and our interests must be weighed against each other. The right exists as long as the result of the balancing of interests has not yet been determined.<\/li><\/ul><div><h2>Hosting and Content Delivery Networks (CDN)<\/h2><\/div><div><h3>External hosting<\/h3><p>Our website is hosted on a server of the following Internet service provider (hoster):<\/p><div><p>Hetzner Online GmbH<br \/>Industriestr. 25<br \/>91710 Gunzenhausen, Germany<\/p><\/div><div><p>Bodo Wewer Multimedia (Digi-Sol - Digital Solutions)<\/p><\/div><div><p>Am Kandelborn 11<\/p><\/div><div><p>64354 Reinheim<\/p><\/div><h4><\/h4><br \/><h4>How do we process your data?<\/h4><p>The hoster stores all the data from our website. This includes all personal data that is collected automatically or through entering. This can be in particular: Your IP address, pages accessed, names, contact details and requests, as well as meta and communication data. When processing data, our hoster adheres to our instructions and always processes the data only insofar as this is necessary to fulfill the service obligation to us.<\/p><h4>On what legal basis do we process your data?<\/h4><p>Since we address potential customers via our website and maintain contacts with existing customers, the data processing by our hoster serves to initiate and fulfill contracts and is therefore based on Art. 6 (1) lit. b) GDPR. In addition, it is our legitimate interest as a company to provide a professional Internet offering that meets the necessary requirements for security, speed and efficiency. In this respect, we also process your data on the legal basis of Art. 6 (1) lit. f) GDPR.<\/p><\/div><h2>Data collection on this website<\/h2><div><h2>Use of cookies<\/h2><p>Our website places cookies on your device. These are small text files that are used for various purposes. Some cookies are technically necessary for the website to function at all (necessary cookies). Others are needed to perform certain actions or functions on the site (functional cookies). For example, without cookies it would not be possible to take advantage of a shopping cart in an online store. Still other cookies are used to analyze user behavior or to optimize advertising measures. If we use third-party services on our website, for example to process payment transactions, these companies may also leave cookies on your device when you access the website (so-called third-party cookies).<\/p><h4>How do we process your data?<\/h4><p>Session cookies are only stored on your device for the duration of a session. As soon as you close the browser, they therefore disappear by themselves. Permanent cookies, on the other hand, remain on your device unless you delete them yourself. This can, for example, lead to your user behavior being permanently analyzed. You can use the settings in your browser to influence how it handles cookies:<\/p><ul><li>Do you want to be informed when cookies are set?<\/li><li>Do you want to exclude cookies in general or for certain cases?<\/li><li>Do you want cookies to be deleted automatically when you close the browser?<\/li><\/ul><p>If you disable or do not allow cookies, the functionality of the website may be limited.<\/p><p>If we use cookies from other companies or for analysis purposes, we will inform you about this as part of this privacy policy. We also request your consent in this regard when you access our website.<\/p><h4>On what legal basis do we process your data?<\/h4><p>We have a legitimate interest in ensuring that our online offers can be used by visitors without technical problems and that all desired functions are available to them. The storage of necessary and functional cookies on your device therefore takes place on the legal basis of Art. 6 (1) lit. f) GDPR. We use all other cookies on the legal basis of Art. 6 (1) lit. a) GDPR, provided you give us your consent. You can revoke this at any time with effect for the future. If you have consented to the placement of necessary and functional cookies when requesting consent, these cookies will also be stored exclusively on the basis of your consent.<\/p><\/div><div><h3>Cookie consent with Borlabs Cookie<\/h3><h4>What is Borlabs Cookie?<\/h4><p>Cookie plugin for compliance with the DSGVO and ePrivacy.<\/p><h4>Who processes your data?<\/h4><p>Only us, not the provider of Borlabs Cookie.<\/p><h4>Where can you find more information about data protection at Borlabs Cookie?<\/h4><p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/de.borlabs.io\/kb\/welche-daten-speichert-borlabs-cookie\/\">https:\/\/de.borlabs.io\/kb\/welche-daten-speichert-borlabs-cookie\/<\/a><\/p><h4>How do we process your data?<\/h4><p>We use Borlabs Cookie to obtain your consent to store cookies on your device. When you visit our website and close the Borlabs Cookie window requesting consent, a Borlabs cookie with the following content is stored in your browser:<\/p><ul><li>cookie runtime<\/li><li>cookie version<\/li><li>domain and path of the website<\/li><li>consents<\/li><li>a randomly generated ID<\/li><\/ul><p>This data is not transmitted to the provider of Borlabs Cookie.<\/p><p>We store the data until the purpose of the data storage no longer applies, you delete the Borlabs cookie or request us to delete the data. This does not apply only if we are required by law to retain the data.<\/p><h4>On what legal basis do we process your data?<\/h4><p>We are legally obliged to obtain the consent of our website visitors for the use of certain cookies. In order to fulfill this obligation, we use Borlabs Cookie. The legal basis for data processing is therefore Art. 6 (1) lit. c) GDPR.<\/p><\/div><h2>Server log files<\/h2><p>Server log files log all requests and accesses to our website and record error messages. They also include personal data, in particular your IP address. However, this is anonymized by the provider after a short time, so that we cannot assign the data to your person. The data is automatically transmitted to our provider by your browser.<\/p><h4>How do we process your data?<\/h4><p>Our provider stores the server log files in order to be able to track the activities on our website and to locate errors. The files contain the following data:<\/p><ul><li>browser type and version<\/li><li>operating system used<\/li><li>referrer URL<\/li><li>host name of the accessing computer<\/li><li>Time of the server request<\/li><li>IP address (anonymized if necessary)<\/li><\/ul><p>We do not combine this data with other data but use it only for statistical analysis and to improve our website.<\/p><h4>On what legal basis do we process your data?<\/h4><p>We have a legitimate interest in ensuring that our website runs without errors. It is also our legitimate interest to obtain an anonymized overview of the accesses to our website. Therefore, the data processing is lawful according to Art. 6 (1) lit. f) GDPR.<\/p><div><h2>Contact form<\/h2><p>You can send us a message via the contact form on this website.<\/p><h4>How do we process your data?<\/h4><p>We store your message and the information from the form in order to process your request including follow-up questions. This also applies to the contact details provided. We do not pass on the data to other persons without your consent.<\/p><h4>How long do we store your data?<\/h4><p>We delete your data as soon as one of the following occurs:<\/p><ul><li>Your request has been conclusively processed.<\/li><li>You request us to delete the data.<\/li><li>You revoke your consent to the storage.<\/li><\/ul><p>This does not apply only if we are required by law to retain the data.<\/p><h4>On what legal basis do we process your data?<\/h4><p>If your request is related to our contractual relationship or serves the implementation of pre-contractual measures, we process your data on the legal basis of Art. 6 (1) lit. b) GDPR. In all other cases, it is our legitimate interest to effectively process requests directed to us. The legal basis for data processing is therefore Art. 6 (1) lit. f) GDPR. If you have consented to the storage of your data, Art. 6 (1) lit. a) GDPR is the legal basis. In this case, you can revoke your consent at any time with effect for the future.<\/p><\/div><div><h2>Inquiry by e-mail, telephone or fax<\/h2><p>You can send us a message by e-mail or fax or call us.<\/p><h4>How do we process your data?<\/h4><p>We store your message as well as your self-made contact details or the transmitted telephone number in order to be able to process your inquiry including follow-up questions. We do not pass on the data to other persons without your consent.<\/p><h4>How long do we store your data?<\/h4><p>We delete your data as soon as one of the following occurs:<\/p><ul><li>Your inquiry has been conclusively processed.<\/li><li>You request us to delete the data.<\/li><li>You revoke your consent to the storage.<\/li><\/ul><p>This does not apply only if we are required by law to retain the data.<\/p><h4>On what legal basis do we process your data?<\/h4><p>If your request is related to our contractual relationship or serves the implementation of pre-contractual measures, we process your data on the legal basis of Art. 6 (1) lit. b) GDPR. In all other cases, it is our legitimate interest to effectively process requests directed to us. The legal basis for data processing is therefore Art. 6 (1) lit. f) GDPR. If you have consented to the storage of your data, Art. 6 (1) lit. a) GDPR is the legal basis. In this case, you can revoke your consent at any time with effect for the future.<\/p><\/div><div><h2>Analysis tools and advertising<\/h2><p>We use the following tools to analyze the behavior of our website visitors and show you advertisements.<\/p><\/div><div><h3>Google Tag Manager<\/h3><h4>What is Google Tag Manager?<\/h4><p>Tag management system for the integration of tracking codes and conversion pixels of Google Ireland. Ltd.<\/p><h4>Who processes your data?<\/h4><p>Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland<\/p><h4>Where can you find more information about data protection at Google Tag Manager?<\/h4><p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/policies.google.com\/privacy\">https:\/\/policies.google.com\/privacy<\/a><\/p><h4>On what legal basis do we transfer your data to the USA?<\/h4><p>On the basis of the European Commission's adequacy decision and the company's corresponding certification.<\/p><h4>How do we process your data?<\/h4><p>We use the Google Tag Manager. The tool helps us to integrate tracking codes and conversion pixels into our website, manage them and play them out. Google Tag Manager does not create user profiles itself, does not place cookies on your device, and does not analyze your behavior as a user. It does, however, record your IP address and transmit it to Google servers in the USA.<\/p><h4>On what legal basis do we process your data?<\/h4><p>We have a legitimate interest in a quick and uncomplicated integration and management of various tools on our website. The use of Google Tag Manager is therefore lawful according to Art. 6 (1) lit. f) GDPR. If you have consented to the transfer of your IP address, we process your data exclusively on the basis of Art. 6 (1) lit. a) GDPR. You can revoke your consent at any time with effect for the future.<\/p><\/div><div><h3>Google Analytics<\/h3><h4>What is Google Analytics?<\/h4><p>Tool for analyzing user behavior of Google Ireland Ltd.<\/p><h4>Who processes your data?<\/h4><p>Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland.<\/p><h4>Where can you find more information about Google Analytics data protection?<\/h4><p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/support.google.com\/analytics\/answer\/6004245?hl=en\">https:\/\/support.google.com\/analytics\/answer\/6004245?hl=en<\/a><\/p><h4>On what legal basis do we transfer your data to the USA?<\/h4><p>On the basis of the European Commission's adequacy decision and the company's corresponding certification.<\/p><h4>How can you prevent data collection?<\/h4><p>Among other things, with a browser plugin: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=en\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=en<\/a><\/p><h4>How do we process your data?<\/h4><p>We are always interested in optimizing our web offer for visitors to our website and placing advertisements in the best possible way. We are helped in this by Google Analytics, a tool that analyzes the behavior of users and thus provides us with the necessary database for adjustments. Through the tool, we receive information about the origin of our visitors, their page views and the time they spend on the pages, as well as the operating system they use.<\/p><h4>Standard processing<\/h4><p>To collect the data, Google Analytics uses cookies, device fingerprinting or other user recognition technologies. The data is transmitted to Google servers in the USA and, with the help of the IP address that is also collected, summarized in a profile that can be assigned to you or your device.<\/p><p>You can prevent Google from processing your data by installing a browser plugin that Google itself provides: https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de.<\/p><div><h4>IP anonymization<\/h4><p>We have activated the \"IP anonymization\" function within Google Analytics. For you, this means that Google truncates your IP address (from the EU or EEA) before transmitting it to the USA. Only in exceptional cases does Google transmit the full IP address to servers in the USA and only shorten it there.<\/p><\/div><div><h4>Demographic characteristics<\/h4><p>We use the \"demographic characteristics\" function of Google Analytics to display suitable advertisements to visitors to our website within the Google advertising network. As a result, reports may be generated that include statements about the age, gender, and interests of our site visitors. This data comes from interest-based advertising from Google as well as visitor data from third parties. It is not possible to assign the collected data to specific individuals.<\/p><p>You can deactivate the function in the settings of your Google account.<\/p><\/div><h4>How long do we store your data?<\/h4><p>According to its own information, Google deletes or anonymizes data stored at user and event level that is linked to cookies, user identifiers (e.g. user IDs) or advertising IDs after 14 months (cf. https:\/\/support.google.com\/analytics\/answer\/7667196?hl=de).<\/p><h4>On what legal basis do we process your data?<\/h4><p>As a website operator, we have a legitimate interest in analyzing user behavior for the purpose of optimizing our website and the advertising placed there. The data processing is therefore lawful according to Art. 6 (1) lit. f) GDPR. In the event that you have consented, for example, to the storage of cookies or have otherwise consented to data processing by Google Analytics, only Art. 6 (1) lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future.<\/p><\/div><div><h3>Google Ads<\/h3><h4>What is Google Ads?<\/h4><p>Online advertising program of Google Ireland Ltd.<\/p><h4>Who processes your data?<\/h4><p>Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland.<\/p><h4>Where can you find more information about data protection at Google Ads?<\/h4><p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/policies.google.com\/privacy?hl=en&amp;gl=en\">https:\/\/policies.google.com\/privacy?hl=en&amp;gl=en<\/a><\/p><h4>On what legal basis do we transfer your data to the USA?<\/h4><p>On the basis of the European Commission's adequacy decision and the company's corresponding certification.<\/p><h4>How do we process your data?<\/h4><p>We use Google Ads. Google's advertising program enables us to play advertisements in the Google search engine or on third-party websites when visitors to our website enter certain search terms on Google (keyword targeting). Furthermore, we can place targeted advertisements based on the user data available at Google (e.g. location data and interests) (target group targeting). We evaluate the collected data quantitatively by analyzing, for example, which search terms led to the playout of our ads and how many ads resulted in corresponding clicks.<\/p><h4>On what legal basis do we process your data?<\/h4><p>As a website operator, we have a legitimate interest in the placement and evaluation of advertisements. The data processing is therefore lawful according to Art. 6 para. 1 lit. f) DSGVO. In the event that you have consented, for example, to the storage of cookies or have otherwise consented to data processing by Google, only Art. 6 (1) a) DSGVO is the legal basis. You can revoke your consent at any time with effect for the future.<\/p><\/div><div><h3>Google Analytics Remarketing<\/h3><h4>What is Google Analytics Remarketing?<\/h4><p>Tool for personalized advertising of Google Ireland Ltd.<\/p><h4>Who processes your data?<\/h4><p>Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland.<\/p><h4>Where can you find more information about data protection at Google Analytics Remarketing?<\/h4><p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.google.de\/intl\/de\/policies\/privacy\/\">https:\/\/www.google.de\/intl\/de\/policies\/privacy\/<\/a> und <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/policies.google.com\/technologies\/ads\">https:\/\/policies.google.com\/technologies\/ads<\/a><\/p><h4>On what legal basis do we transfer your data to the USA?<\/h4><p>On the basis of the European Commission's adequacy decision and the company's corresponding certification.<\/p><h4>How can you prevent data processing?<\/h4><p>By objecting to personalized advertising in your Google account or on this page: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.google.com\/settings\/ads\/onweb\/\">https:\/\/www.google.com\/settings\/ads\/onweb\/<\/a><\/p><h4>How do we process your data?<\/h4><p>We are always interested in placing our advertising in the best possible way. The remarketing function of Google Analytics helps us to do this.<\/p><h4>Standard processing<\/h4><p>Remarketing means that we analyze your behavior on our website in order to assign you to a specific advertising target group and subsequently display suitable advertising messages to you when you visit other websites. In addition, we link the advertising target groups with cross-device functions of Google. This allows us to display interest-based, personalized advertising messages that have been customized to you based on your usage and browsing behavior on one device (e.g., your cell phone) on another device (e.g., a tablet or PC).<\/p><div><h4>Customer matching<\/h4><p>When creating advertising target groups, we also use the customer matching function. In this process, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and logged into their Google account, they are subsequently shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).<\/p><\/div><h4>Disagree with personalized advertising<\/h4><p>You can adjust the advertising settings in your Google account. To do so, click on the following link and log in: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/adssettings.google.com\/authenticated\">https:\/\/adssettings.google.com\/authenticated<\/a>. Outside of your Google account, you can object to personalized advertising using the following link: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.google.com\/settings\/ads\/onweb\/\">https:\/\/www.google.com\/settings\/ads\/onweb\/<\/a> (the setting then only applies to the device and browser currently being used).<\/p><h4>On what legal basis do we process your data?<\/h4><p>As a website operator, we have a legitimate interest in the effective marketing of our services and products. The data processing is therefore lawful according to Art. 6 para. 1 lit. f) GDPR. In the event that you have consented, for example, to the storage of cookies or otherwise consented to data processing by Google Analytics Remarketing, only Art. 6 (1) lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future.<\/p><\/div><div><h3>Google Conversion Tracking<\/h3><h4>What is Google Conversion Tracking?<\/h4><p>Tool for analyzing user behavior provided by Google Ireland Ltd.<\/p><h4>Who processes your data?<\/h4><p>Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland.<\/p><h4>Where can you find more information about data protection at Google Conversion Tracking?<\/h4><p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.google.de\/intl\/de\/policies\/privacy\/\">https:\/\/www.google.de\/intl\/de\/policies\/privacy\/<\/a><\/p><h4>On what legal basis do we transfer your data to the USA?<\/h4><p>On the basis of the European Commission's adequacy decision and the company's corresponding certification.<\/p><h4>How do we process your data?<\/h4><p>We are always interested in optimizing our web offering for users and placing advertising in the best possible way. For this purpose, we also use Google's conversion tracking. With its help, we can record whether and how often visitors clicked on certain buttons on our website and which products were viewed and purchased particularly frequently (conversion statistics) . In the course of data collection and storage, we do not receive any information with which we can personally identify individual visitors. Google itself uses cookies or comparable recognition technologies for identification.<\/p><h4>On what legal basis do we process your data?<\/h4><p>As a website operator, we have a legitimate interest in analyzing user behavior for the purpose of optimizing our website and the advertising placed there. The data processing is therefore lawful according to Art. 6 para. 1 lit. f) GDPR. In the event that you have consented, for example, to the storage of cookies or have otherwise consented to data processing by Google Conversion Tracking, only Art. 6 (1) lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future.<\/p><\/div><br \/><div><h3>META Pixel<\/h3><h4>What is META Pixel?<\/h4><p>Tool for analyzing user behavior that measures the effectiveness of advertising on Facebook.<\/p><h4>Who processes your data?<\/h4><p>Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland.<\/p><h4>Where can you find more information about data protection at META Pixel?<\/h4><p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/de-de.facebook.com\/about\/privacy\/\">https:\/\/de-de.facebook.com\/about\/privacy\/<\/a><\/p><h4>On what legal basis do we transfer your data to the USA?<\/h4><p>On the basis of the European Commission's adequacy decision and the company's corresponding certification.<\/p><h4>How can you prevent data processing?<\/h4><p>If you have a Facebook account: Deactivate the \"Custom Audiences\" remarketing function in the Ad Settings section (<a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\">https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a>).<\/p><p>If you do not have a Facebook account: Disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/\">http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/<\/a>.<\/p><h4>How do we process your data?<\/h4><p>We use the META Pixel on our website. The analytics tool helps us learn more about the behavior of visitors to our website after they click on one of our ads on Facebook. This allows us to measure how effective our Facebook ads are and align future advertising efforts with the insights we gain. The data that Facebook collects via the pixel is anonymous to us as the operator of this website. So we cannot identify you as a visitor. However, the data is stored and processed by Facebook. Thus, Facebook establishes a connection to your Facebook account via the pixel and, in addition, uses the data to place advertisements itself within and outside the network (cf. Facebook Data Use Policy). In the course of storage and processing, Facebook also transmits the data to the USA and other third countries.<\/p><p>If you have a Facebook account, you can deactivate the \"Custom Audiences\" remarketing function in this account in the Advertising Settings section at <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\">https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a>.<\/p><p>If you do not have a Facebook account, it is possible to deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/\">http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/<\/a>.<\/p><h4>On what legal basis do we process your data?<\/h4><p>As a website operator, we have a legitimate interest in effective advertising measures on social networks. The data processing is therefore lawful according to Art. 6 (1) lit. f) GDPR. In the event that you have consented, for example, to the storage of cookies or have otherwise consented to data processing by Facebook, only Art. 6 (1) lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future.<\/p><\/div><div><h3>Google Ads Remarketing<\/h3><h4>What is Google Ads Remarketing?<\/h4><p>Online advertising program of Google Ireland Ltd.<\/p><h4>Who processes your data?<\/h4><p>Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland<\/p><h4>Where can you find more information about data protection at Google Ads Remarketing?<\/h4><p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/policies.google.com\/privacy?hl=de&amp;gl=de\">https:\/\/policies.google.com\/privacy?hl=de&amp;gl=de<\/a><\/p><h4>On what legal basis do we transfer your data to the USA?<\/h4><p>On the basis of the European Commission's adequacy decision and the company's corresponding certification.<\/p><h4>How do we process your data?<\/h4><p>We use Google Ads Rermarkeintg. Remarketing is an online marketing feature that displays ads to users who have already interacted with a website or online store. Google Remarketing uses data from the Google Ads platform and Google Ads tracking to target advertising campaigns to those users who have already shown interest in a particular product or service. Google's advertising program enables us to display advertisements in the Google search engine or on third-party websites when visitors to our website enter certain search terms on Google (keyword targeting). Furthermore, we can place targeted advertisements based on the user data available at Google (e.g. location data and interests) (target group targeting). We evaluate the collected data quantitatively by analyzing, for example, which search terms led to the playout of our ads and how many ads resulted in corresponding clicks.<\/p><p>You can adjust the advertising settings in your Google account. To do this, click on the following link and log in: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.google.com\/settings\/ads\/onweb\/\">https:\/\/www.google.com\/settings\/ads\/onweb\/<\/a><\/p><h4>On what legal basis do we process your data?<\/h4><p>As a website operator, we have a legitimate interest in the anonymized analysis of user behavior for the purpose of optimizing our website and the advertising placed there. The data processing is therefore lawful according to Art. 6 (1) lit. f) GDPR. In the event that you have, for example, consented to the storage of cookies or otherwise consented to data processing by Google, the legal basis is exclusively Art. 6 (1) lit. a) GDPR. You can revoke your consent at any time with effect for the future.<\/p><\/div><div><h3>Facebook Conversion API<\/h3><h4>What is Facebook Conversion API?<\/h4><p>User behavior analysis tool that measures the effectiveness of advertising on Facebook<\/p><h4>Who processes your data?<\/h4><p>Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland<\/p><h4>Where can you find more information about data protection at Facebook Conversion API?<\/h4><p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/de-de.facebook.com\/about\/privacy\/\">https:\/\/de-de.facebook.com\/about\/privacy\/<\/a><\/p><h4>On what legal basis do we transfer your data to the USA?<\/h4><p>On the basis of the European Commission's adequacy decision and the company's corresponding certification.<\/p><h4>How can you prevent data processing?<\/h4><p>If you have a Facebook account: Disable usage-based advertising in the Ads Settings section (<a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\">https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a>).<\/p><p>If you do not have a Facebook account: Disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/\">http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/<\/a>.<\/p><h4>How do we process your data?<\/h4><p>We use the Facebook Conversion API on our website. The analytics tool helps us learn more about the behavior of visitors to our website after they click on one of our ads on Facebook. This allows us to measure how effective our Facebook ads are and align future advertising efforts with the insights we gain. The Facebook Conversion API processes personal data such as user IDs, cookies, device IDs, and other identifying information collected by Facebook and third-party vendors. Using this data allows us to better understand our audience and create targeted advertising campaigns. However, the data is also stored and processed by Facebook. Thus, Facebook establishes a connection to your Facebook account and, in addition, uses the data to serve advertisements itself within and outside the network (see Facebook Data Use Policy). During storage and processing, Facebook also transmits the data to the USA and other third countries.<\/p><p>If you have a Facebook account: Disable usage-based advertising in the Ads Settings section (<a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\">https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a>).<\/p><p>If you do not have a Facebook account, you have the option to disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/\">http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/<\/a>.<\/p><h4>On what legal basis do we process your data?<\/h4><p>As a website operator, we have a legitimate interest in effective advertising measures on social networks. The data processing is therefore lawful according to Art. 6 (1) lit. f) GDPR. In the event that you have consented, for example, to the storage of cookies or have otherwise consented to data processing by Facebook, only Art. 6 (1) lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future.<\/p><\/div><div><h3>Facebook Custom Audiences<\/h3><h4>What is Facebook Custom Audiences?<\/h4><p>User behavior analysis tool that measures the effectiveness of advertising on Facebook<\/p><h4>Who processes your data?<\/h4><p>Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland<\/p><h4>Where can you find more information about data protection at Facebook Custom Audiences?<\/h4><p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/de-de.facebook.com\/about\/privacy\/\">https:\/\/de-de.facebook.com\/about\/privacy\/<\/a><\/p><h4>On what legal basis do we transfer your data to the USA?<\/h4><p>On the basis of the European Commission's adequacy decision and the company's corresponding certification.<\/p><h4>How can you prevent data processing?<\/h4><p>If you have a Facebook account: Disable usage-based advertising in the Ads Settings section (<a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\">https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a>).<\/p><p>If you do not have a Facebook account: Disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/\">http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/<\/a>.<\/p><h4>How do we process your data?<\/h4><p>We use Facebook Custom Audiences on our website. Facebook Custom Audiences is an audience targeting tool within the Facebook Ads Manager. It allows businesses to define their own target audience based on information they have about their customers or potential customers, such as email addresses, phone numbers, Facebook IDs or device IDs. Using Facebook Custom Audiences allows us to create more targeted and relevant advertising campaigns by targeting an audience we already know. Using this data allows us to better understand our audience and create targeted ad campaigns. However, the data is also stored and processed by Facebook. Thus, Facebook establishes a connection to your Facebook account and, in addition, uses the data to place advertisements itself within and outside the network (cf. Facebook Data Use Policy). During storage and processing, Facebook also transmits the data to the USA and other third countries.<\/p><p>If you have a Facebook account: Disable \"Custom Audiences\" in the Ad Settings section (<a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\">https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a>).<\/p><p>If you do not have a Facebook account, you have the option to disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/\">http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/<\/a>.<\/p><h4>On what legal basis do we process your data?<\/h4><p>As a website operator, we have a legitimate interest in effective advertising measures on social networks. The data processing is therefore lawful according to Art. 6 (1) lit. f) GDPR. In the event that you have consented, for example, to the storage of cookies or have otherwise consented to data processing by Facebook, only Art. 6 (1) lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future.<\/p><\/div><div><h3>Brevo<\/h3><h4>What is Brevo?<\/h4><p>Service for sending newsletters and messages and for analyzing recipient behavior and managing marketing activities.<\/p><h4>Who processes your data?<\/h4><p>Sendinblue GmbH, K\u00f6penicker Str. 126, 10179 Berlin, Germany.<\/p><h4>Where can you find more information about data protection at Brevo? <\/h4><p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.brevo.com\/de\/legal\/privacypolicy\/\">https:\/\/www.brevo.com\/de\/legal\/privacypolicy\/<\/a> and <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.brevo.com\/de\/legal\/antispampolicy\/\">https:\/\/www.brevo.com\/de\/legal\/antispampolicy\/<\/a><\/p><h4>How do we process your data?<\/h4><p>Brevo allows us to manage a database of email contacts, phone numbers or any other contact information in order to communicate with customers and other interested parties.<br \/>This may include collecting information on what date and time a message was read, as well as when the contacted person interacts with incoming messages, for example by clicking on links contained therein.<\/p><p>It is also possible to send - timed - messages to customers and other interested parties.<\/p><p>If you would like to receive our newsletter or other messages, we need your e-mail address\/corresponding contact information. We will also check by means of a confirmation e-mail (double opt-in procedure) whether you are really the owner of this e-mail address and\/or telephone number. We do not collect any further data or only on a voluntary basis. We use your data exclusively for newsletter dispatch\/messaging.<\/p><p>If we send a newsletter via Brevo and you open it, a file contained in the newsletter automatically connects to Brevo's servers. In this way, the service learns that the newsletter has been opened and registers all clicks on the links it contains. In addition, Brevo collects technical information, such as the time of the retrieval, the IP address, browser type and operating system.<\/p><p>You can unsubscribe from the newsletter\/messaging at any time.<\/p><h4>How long do we store your data?<\/h4><p>After you have unsubscribed, the data is deleted from the newsletter distribution list. Under certain circumstances, we may blacklist your e-mail address at the same time; this is necessary, for example, if we receive an objection to advertising from you. The storage then takes place on the basis of Art. 6 (1) lit. f) GDPR.<\/p><p>Otherwise, we reserve the right to delete the data at any time after the purpose for which it was collected has ceased to exist or at our own discretion.<\/p><h4>On what legal basis do we process your data?<\/h4><p>By entering your data in the subscriber list, you consent to data processing by Brevo. This is therefore carried out lawfully on the basis of Art. 6 (1) a) GDPR. You can revoke your consent by unsubscribing from the newsletter or by sending us an informal message. For us, this means that we may no longer send you newsletters from this point on.<\/p><\/div><div><h2>Plugins and tools<\/h2><\/div><div><h3>YouTube (with extended data protection)<\/h3><h4>What is YouTube?<\/h4><p>Video plattform<\/p><h4>Who processes your data?<\/h4><p>Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland<\/p><h4>Where can you find more information about data protection at YouTube?<\/h4><p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.youtube.com\/intl\/ALL_de\/howyoutubeworks\/our-commitments\/protecting-user-data\/?gclid=EAIaIQobChMIztKuysSW-gIVjgwGAB0euwPlEAAYASAAEgLBXfD_BwE\">https:\/\/www.youtube.com\/intl\/ALL_de\/howyoutubeworks\/our-commitments\/protecting-user-data\/?gclid=EAIaIQobChMIztKuysSW-gIVjgwGAB0euwPlEAAYASAAEgLBXfD_BwE<\/a><\/p><h4>How do we process your data?<\/h4><p>You can watch YouTube videos on our website. In doing so, Google, as the provider of YouTube, collects and stores certain information about you. However, since we use YouTube in extended data protection mode, this only happens when you start a video. Specifically, the following happens in this case:<\/p><ol><li>Google's servers are told which of our pages were visited from your device. If you are logged into your YouTube account while surfing, Google can assign your surfing behavior directly to your personal profile. If you do not want this, you must log out of your YouTube account before you continue surfing the Internet.<\/li><li>Google receives information about visitors to our website via cookies, device fingerprinting or similar recognition technologies. On this basis, the company then compiles video statistics, makes its application more attractive to users and prevents fraud attempts.<\/li><li>If necessary, your data may also be processed beyond this. However, details are beyond our knowledge. Also, we can not influence the processing.<\/li><\/ol><p>Even if you do not start a YouTube video on our website, Google establishes a connection to its DoubleClick network and possibly also to other partners. The extended data protection mode therefore does not mean that Google does not process any data from you at all when you visit our website.<\/p><h4>On what legal basis do we process your data?<\/h4><p>By integrating YouTube videos, we want to make our website and our services and offers more appealing. This is our legitimate interest as a company and therefore lawful according to Art. 6 (1) lit. f) GDPR.<\/p><p>If you have consented to data processing, we process your data exclusively on the basis of Art. 6 (1) lit. a) GDPR. You may revoke your consent at any time. From the time of revocation, we may no longer process your data.<\/p><\/div><div><h3>Google Fonts (local hosting)<\/h3><p>We use fonts from the US company Google on our website. We have installed the fonts locally, so there is no connection to Google's servers when you visit our website.<\/p><p>For more information about Google Fonts, please visit <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/developers.google.com\/fonts\/faq\">https:\/\/developers.google.com\/fonts\/faq<\/a> and read Google's privacy policy: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/policies.google.com\/privacy?hl=de\">https:\/\/policies.google.com\/privacy?hl=de<\/a>.<\/p><\/div><div><h3>Google Maps<\/h3><h4>What is Google Maps?<\/h4><p>A mapping service provided by Google Ireland Ltd.<\/p><h4>Who processes your data?<\/h4><p>Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland.<\/p><h4>Where can you find more information about data protection at Google?<\/h4><p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/policies.google.com\/privacy?hl=de\">https:\/\/policies.google.com\/privacy?hl=de<\/a><\/p><h4>On what legal basis do we transfer your data to the USA?<\/h4><p>On the basis of the European Commission's adequacy decision and the company's corresponding certification.<\/p><h4>How do we process your data?<\/h4><p>We use Google Maps on our website. To enable you to use all the functions of the map service, Google stores your IP address on one of its servers in the USA.<\/p><h4>On what legal basis do we process your data?<\/h4><p>The maps from Google Maps ensure that the places indicated on our website are easier to find for visitors. As a company, we have a legitimate interest in this. The data processing is therefore lawful according to Art. 6 (1) lit. f) GDPR.<\/p><p>If you have consented to the data processing, we process your data exclusively on the basis of Art. 6 (1) lit a) GDPR. You may revoke your consent at any time. From the time of revocation, we may no longer process your data.<\/p><\/div><div><h3>Elementor<\/h3><h4>What is Elementor?<\/h4><p style=\"text-align: justify\">Plugin for creating websites<\/p><h4>Who processes your data?<\/h4><p style=\"text-align: justify\">Elementor 8 THE GRN STE A DOVER, DE 19901 USA<\/p><h4>Where can you find more information about Elementor\u2019s privacy policy?<\/h4><p style=\"text-align: justify\"><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/elementor.com\/about\/privacy\/\">https:\/\/elementor.com\/about\/privacy\/<\/a><\/p><h4>On what legal basis do we transfer your data to the USA?<\/h4><p style=\"text-align: justify\">On the basis of standard contractual clauses of the European Commission (see <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/elementor.com\/about\/privacy\/\">https:\/\/elementor.com\/about\/privacy\/<\/a>).<\/p><h4>How do we process your data?<\/h4><p style=\"text-align: justify\">We use the \"Elementor Website Builder for WordPress\" plugin on our website. This plugin does not process any personal data. However, cookies are used to store the number of page views and active sessions of the user.<\/p><h4>On what legal basis do we process your data?<\/h4><p style=\"text-align: justify\">By integrating the Elementor plugin, we want to make our website and our services and offers more appealing. This is our legitimate interest as a company and is therefore lawful according to Art. 6 (1) (f) GDPR.<\/p><\/div><div><h3>Asana<\/h3><h4>What is Asana?<\/h4><p style=\"text-align: justify\">Project management tool<\/p><h4>Who processes your data?<\/h4><p style=\"text-align: justify\">Asana, Inc., 633 Folsom Street San Francisco, CA, USA<\/p><h4>Where can you find more information about data protection at Asana?<\/h4><p style=\"text-align: justify\"><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/asana.com\/de\/terms\/privacy-statement\">https:\/\/asana.com\/de\/terms\/privacy-statement<\/a><\/p><h4>On what legal basis do we transfer your data to the USA?<\/h4><p style=\"text-align: justify\">On the basis of the European Commission's adequacy decision and the company's corresponding certification.<\/p><h4>How do we process your data?<\/h4><p style=\"text-align: justify\">We use the services of Asana on our website. Asana is a project management tool that enables the flexible organisation of tasks, team collaboration and the integration of notes, documents and calendar functions in a central platform. When you visit our website, your device establishes a connection to Asana\u00b4s servers. Asana collects personal data in the process.<\/p><h4>On what legal basis do we process your data?<\/h4><p style=\"text-align: justify\">As a website operator, we have a legitimate interest in operating our website effectively. The data processing is therefore lawful according to Art. 6 (1) lit. f) GDPR. In the event that you have consented to data processing, only Art. 6 (1) lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future. From the time of revocation, we may no longer process your data. <\/p><\/div><div><h2>Own services \/ Other<\/h2><\/div><div><h3>Handling of applicant data<\/h3><p>If you would like to work for us, we will be happy to receive your application. We treat all personal data submitted as strictly confidential. This also applies to data that we collect later in the course of the application process.<\/p><h4>How do we process your data?<\/h4><p>We store and use all data that we collect as part of the application process to the extent that this is necessary to decide whether to establish an employment relationship. In addition to contact and communication data and application documents, this also applies, for example, to notes that we take during interviews. We only pass on your data within our company to persons who are involved in processing your application.<\/p><p>If your application is successful, we will store the data required to carry out the employment relationship in our data processing systems.<\/p><h4>How long do we store your data?<\/h4><p>If we are unable to make you a job offer, you decline a job offer or withdraw your application, we reserve the right to keep your documents and other application data for up to 6 months after the application process has ended. The reason is that we may need the data for evidence purposes in the event of a legal dispute. After this period, we delete the data and destroy the documents. If a legal dispute is actually imminent or already pending, we delete the data and documents if they are no longer required for evidentiary purposes.<\/p><p>The deletion of your data is always subject to the condition that we are not legally obliged to keep it longer.<\/p><h4>On what legal basis do we process your data?<\/h4><p>We process your applicant data on the basis of Section 26 BDSG-neu (initiation of an employment relationship) and Article 6 (1) lit. b) GDPR (general contract initiation).<\/p><p>The same applies if your application is successful.<\/p><p>If we are unable to make you a job offer, you reject a job offer or withdraw your application, we have a legitimate interest in using your data for evidentiary purposes in any legal dispute. The data processing is therefore based on Art. 6 (1) lit. f) GDPR.<\/p><p>If you have expressly consented to the storage of your data, we process your data on the basis of Art. 6 (1) lit. a) GDPR. You can revoke your consent at any time with effect for the future.<\/p><\/div><div class=\"lzw-dse-extra\"><h2>Further services and processing<\/h2><h3>Dr. Flex (online appointment booking)<\/h3><p>Dr. Flex is an online appointment booking tool that allows you to book appointments via our website or directly via the Dr. Flex portal (www.dr-flex.de). The provider is Dr. Flex GmbH, Stresemannstra\u00dfe 21, 10963 Berlin, Germany. We have concluded a data processing agreement with Dr. Flex. Further information: <a href=\"https:\/\/www.dr-flex.de\/datenschutz\" target=\"_blank\" rel=\"noopener\">www.dr-flex.de\/datenschutz<\/a><\/p><p>When you book, personal data required for planning, carrying out and, if applicable, following up on the appointment is collected. Accepting the Dr. Flex privacy policy is required as part of the booking. We delete your data as soon as the purpose no longer applies, you request deletion or you withdraw your consent, unless statutory retention obligations apply.<\/p><p>The legal basis is our legitimate interest in enabling simple and fast appointment booking (Art. 6(1)(f) GDPR). If you have given consent, the legal basis is Art. 6(1)(a) GDPR; you can withdraw your consent at any time with effect for the future.<\/p><h3>Online suitability check (quiz)<\/h3><p>On our website we offer a voluntary suitability check. It asks for your age group, gender, type of refractive error and dioptre range, use of visual aids and any existing eye conditions. This information is health data within the meaning of Art. 9 GDPR. Based on your answers, we show you a non-binding treatment recommendation.<\/p><p>Your answers are only stored if you submit a consultation request with your name, e-mail address and phone number at the end. We then use them exclusively to contact you and advise you on a suitable treatment. The data is stored on our web server (see section Hosting) and is not passed on to any other third parties. We delete it as soon as your request has been fully processed, unless statutory retention obligations apply.<\/p><p>The legal basis is your explicit consent (Art. 6(1)(a) in conjunction with Art. 9(2)(a) GDPR). You can withdraw your consent at any time with effect for the future, e.g. by e-mail to info@lzw-wiesbaden.de.<\/p><h3>Google Consent Mode<\/h3><p>We use Google Consent Mode in advanced mode. As long as you have not consented to statistics or marketing services, Google Tag Manager loads and sends cookieless signals (so-called pings) to Google, e.g. about your consent status, the page view and technical information about your browser and device. No cookies or similar identifiers are stored on or read from your device; your IP address is transmitted to Google for technical reasons. Google uses these signals to model statistics and conversions. Cookies are only set and personal analytics and advertising data only processed after you have given your consent.<\/p><p>The legal basis for the cookieless pings is our legitimate interest in data-minimising reach and performance measurement (Art. 6(1)(f) GDPR). You can give, withdraw or change your consent at any time via the cookie settings.<\/p><\/div><div><h2>Data processing on social media<\/h2><h5>What is Social Media?<\/h5><p>By social media, we mean the social networks on which we have created publicly accessible profiles. You can read below which social networks these are specifically.<\/p><h5>Who processes your data?<\/h5><p>The respective operating companies of the social networks. You can find the individual operators below under the respective networks.<\/p><h5>How is your data processed?<\/h5><p>The operators of social networks are generally able to collect and evaluate comprehensive data about the behavior of visitors and users of the network. It is not possible for us to track all processing operations on the social networks we use, which is why further processing operations not listed here may be carried out by the operators of the social networks. You can find more information on this in the terms of use and privacy statements of the respective social networks.<\/p><p>The processing of your data can be triggered by you visiting the website of the social network or our profile page there. Even if you visit a website that uses certain content of the network, e.g. like or share buttons, data may already be transmitted to the operators of the social network. If you yourself are a user of the social network and logged into your user account, your visit to our profile page can be assigned to your account by the operator of the social network. Even if you yourself have not registered a user account or are not logged in, the operator of the network may still collect your personal data, e.g. by recording your IP address or setting cookies. With this data, the operators can create user profiles adapted to your behavior and interests and show you interest-based advertising inside and outside the network. If you are a registered user of the network, the interest-based advertising may also be displayed on all devices on which you are or were logged in.<\/p><h5>On what legal basis is your data processed?<\/h5><p>Our profiles in the social networks are intended to ensure the broadest possible presence of our company on the Internet. As a company, we have a legitimate interest in this. The data processing is therefore lawful according to Art. 6 (1) lit. f) GDPR.<\/p><p>The data processing operations and analyses carried out by the operators of the social networks themselves may be based on other legal grounds. These must be stated by the operators of the social networks.<\/p><h5>Who is responsible for the processing of your data and how can you assert your rights?<\/h5><p>If you visit one of our profiles on the social networks, we are jointly responsible with the operator of the respective network for the data processing operations triggered during this visit. In principle, you can assert your rights both against us and against the operator of the respective network.<\/p><p>Despite the joint responsibility with the operators of the social networks, however, our influence on the data processing operations of the respective operator is limited and is primarily based on the operator's specifications.<\/p><h5>How long is your data stored?<\/h5><p>If we collect data via our profiles in the social networks, these are deleted from our systems as soon as the purpose for storing them no longer applies, you request us to delete them or you revoke your consent to storage. Stored cookies remain on your terminal device until you delete them. Mandatory legal provisions - in particular retention periods - remain unaffected.<\/p><p>We have no influence on how long the operators of the social networks store your data, which the operators collect for their own purposes. You can obtain information on this directly from the operator of the respective social network, e.g. in the respective privacy policy.<\/p><h5>Which social media do we use?<\/h5><\/div><div><h3>Facebook<\/h3><p><strong>What is Facebook?<br \/><\/strong>A social network<\/p><p><strong>Who processes your data?<\/strong><br \/>Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.<\/p><p><strong>Is your data transferred to third countries?<\/strong><br \/>Yes, to the U.S. and also to other third countries.<\/p><p><strong>Where can you find more information about data protection at Facebook?<\/strong><br \/><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.facebook.com\/about\/privacy\/\">https:\/\/www.facebook.com\/about\/privacy\/<\/a><\/p><p><strong>As a Facebook user, where can you adjust your advertising preferences?<\/strong><br \/>As a registered Facebook user, you can adjust your advertising settings in your user account. To do so, click on the following link and log in:<\/p><p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.facebook.com\/settings?tab=ads.\">https:\/\/www.facebook.com\/settings?tab=ads.<\/a><\/p><\/div><div><h3>Instagram<\/h3><p><strong>What is Instagram?<\/strong><br \/>A social network specializing in photos and videos.<\/p><p><strong>Who processes your data?<\/strong><br \/>Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland<\/p><p><strong>Is your data transferred to third countries?<\/strong><br \/>Yes<\/p><p><strong>Where can you find more information about data protection at Instagram?<br \/><\/strong><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/help.instagram.com\/519522125107875\/?helpref=hc_fnav&amp;bc[0]=Instagram-Hilfebereich&amp;bc[1]=Richtlinien%20und%20Meldungen\">https:\/\/help.instagram.com\/519522125107875\/?helpref=hc_fnav&amp;bc[0]=Instagram-Hilfebereich&amp;bc[1]=Richtlinien%20und%20Meldungen<\/a><\/p><p><strong>As a user, where can you adjust your privacy settings?<\/strong><br \/>As a registered Instagram user, you can adjust your privacy settings in your user account. To do so, click the following link and log in:<br \/><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.instagram.com\/accounts\/privacy_and_security\/\">https:\/\/www.instagram.com\/accounts\/privacy_and_security\/<\/a><\/p><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>privacy 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