privacy policy
Generally
As the operator of this website and as a company, we come into contact with your personal data. This means all data that says something about you and with which you can be identified. In this privacy policy, we would like to explain to you how, for what purpose and on what legal basis we process your data.
The person responsible for data processing on this website and in our company is:
LZW Laserzentrum Wiesbaden GmbH & Co. KG
Friedrichstraße 34
65185 Wiesbaden
Phone: +49611-360 220
E-Mail: info@lzw-wiesbaden.de
General information
How long do we store your data?
At some points in this privacy policy we inform you how long we or the companies that process your data on our behalf store your data. If such information is missing, we store your data until the purpose of the data processing no longer applies, you object to the data processing or you withdraw your consent to the data processing.
However, in the event of an objection or revocation, we may continue to process your data if at least one of the following conditions is met:
- We have compelling legitimate grounds for continuing the data processing which override your interests, rights and freedoms (only if you object to data processing; if the objection is directed against direct marketing, we cannot provide legitimate grounds).
- The data processing is necessary to assert, exercise or defend legal claims (does not apply if your objection is directed against direct marketing).
- We are legally obliged to retain your data.
In this case, we will delete your data as soon as the requirement(s) no longer apply.
data transfer to the USA
We also use tools on our website from companies that transfer your data to the USA and store it there and, if necessary, process it further. The European Commission has adopted an adequacy decision for the EU-US data protection framework. This determines that the USA ensures an adequate level of protection for personal data from the EU that is transferred to US companies. This decision is based on new guarantees and measures introduced by the USA to meet data protection requirements. The adequacy decision includes, among other things, restrictions and guarantees regarding the access of the US intelligence services to the data. Binding guarantees have been introduced to limit the access of the US intelligence services to the necessary and proportionate extent to protect national security. In addition, increased supervision of the activities of the US intelligence services has been established to ensure that the restrictions on surveillance activities are adhered to. An independent redress mechanism has also been set up to process and resolve complaints from European citizens about access to their data. The EU-US data protection framework thus enables European companies to transfer data to certified US companies without having to introduce additional data protection guarantees. You can view a list of all certified companies at the following link: https://www.dataprivacyframework.gov/s/participant-search
A change in the European Commission’s decision cannot be ruled out.
your rights
objection to data processing
IF YOU READ IN THIS PRIVACY POLICY THAT WE HAVE LEGITIMATE INTERESTS IN PROCESSING YOUR DATA AND THEREFORE BASE THIS ON ARTICLE 6, PARAGRAPH 1, SENTENCE 1, LIT. F) OF THE GDPR, YOU HAVE THE RIGHT TO OBJECT TO THIS ACTIVITY ACCORDING TO ARTICLE 21 OF THE GDPR. THIS ALSO APPLIES TO PROFILING THAT IS CARRIED OUT ON THE BASIS OF THE ABOVE-MENTIONED PROVISION. THE CONDITION IS THAT YOU GIVE REASONS FOR THE OBJECTION THAT ARISE FROM YOUR PARTICULAR SITUATION. NO REASONS ARE NECESSARY IF THE OBJECTION IS DIRECTED TO THE USE OF YOUR DATA FOR DIRECT MARKETING.
THE CONSEQUENCE OF THE OBJECTION IS THAT WE ARE NO LONGER PERMITTED TO PROCESS YOUR DATA. THIS ONLY DOES NOT APPLY IF ONE OF THE FOLLOWING CONDITIONS APPLIES:
- WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS.
- THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.
THE EXCEPTIONS DO NOT APPLY IF YOUR OBJECTION IS DIRECTLY TO DIRECT MARKETING OR TO PROFILING RELATED TO IT.
Further rights
Revocation of your consent to data processing
Many data processing operations are carried out on the basis of your consent. You give this, for example, by ticking the appropriate box on online forms before sending the form or by allowing certain cookies when you visit our website. You can revoke your consent at any time without giving reasons (Art. 7 Para. 3 GDPR). From the time of revocation, we are no longer permitted to process your data. The only exception: We are legally obliged to keep the data for a certain period of time. Such retention periods exist in particular in tax and commercial law.
Right to complain to the competent supervisory authority
If you believe that we are violating the General Data Protection Regulation (GDPR), you have the right to complain to a supervisory authority under Art. 77 GDPR. You can contact a supervisory authority in the member state of your residence, your place of work or the place where the alleged violation occurred. The right to complain exists in addition to administrative or judicial remedies.
right to data portability
We must hand over data that we process automatically on the basis of your consent or in fulfillment of a contract to you or a third party in a common machine-readable format if you request this. We can only transfer the data to another responsible party if this is technically possible.
Right to data information, deletion and correction
According to Art. 15 GDPR, you have the right to receive information free of charge about which personal data we have stored about you, where the data comes from, to whom we transmit the data and for what purpose it is stored. If the data is incorrect, you have the right to rectification (Art. 16 GDPR); under the conditions of Art. 17 GDPR, you can request that we delete the data.
right to restriction of processing
In certain situations, you can request that we restrict the processing of your data in accordance with Art. 18 GDPR. The data may then only be processed as follows - apart from storage:
- with your consent
- to assert, exercise or defend legal claims
- to protect the rights of another natural or legal person
- for reasons of important public interest of the European Union or of a Member State
The right to restriction of processing exists in the following situations:
- You have disputed the accuracy of your personal data stored by us and we need time to check this. In this case, you have the right to object for the duration of the check.
- Your personal data is being processed unlawfully or has been processed unlawfully in the past. In this case, you have the alternative right to have the data deleted.
- We no longer need your personal data, but you require it to exercise, defend or assert legal claims. In this case, you have the alternative right to have the data deleted.
- You have lodged an objection in accordance with Art. 21 Paragraph 1 GDPR and now your interests and ours must be weighed against each other. This right exists as long as the result of the balancing has not yet been determined.
Hosting and Content Delivery Networks (CDN)
External hosting
Our website is located on a server of the following Internet service provider (hoster):
DomainFactory GmbH
c/o WeWork
Neuturmstrasse 5
80331 Munich
Germany
How do we process your data?
The host stores all data from our website. This includes all personal data that is recorded automatically or through your input. This can include in particular: your IP address, pages accessed, names, contact details and queries as well as meta and communication data. When processing data, our host adheres to our instructions and only processes the data to the extent that this is necessary to fulfill the service obligation to us.
On what legal basis do we process your data?
Since we address potential customers and maintain contact with existing customers via our website, the data processing by our host serves to initiate and fulfill the contract and is therefore based on Art. 6 Para. 1 lit. b) GDPR. In addition, it is our legitimate interest as a company to provide a professional Internet offering that meets the necessary requirements for security, speed and efficiency. In this respect, we also process your data on the basis of Art. 6 Para. 1 lit. f) GDPR.
Data collection on this website
use of cookies
Our website places cookies on your device. These are small text files that are used for different purposes. Some cookies are technically necessary for the website to function at all (necessary cookies). Others are required to be able to carry out certain actions or functions on the site (functional cookies). For example, without cookies it would not be possible to use the advantages of a shopping cart in an online shop. Still other cookies are used to analyze user behavior or optimize advertising measures. If we use third-party services on our website, e.g. to process payment transactions, these companies can also leave cookies on your device when you visit the website (so-called third-party cookies).
How do we process your data?
Session cookies are only stored on your device for the duration of a session. As soon as you close the browser, they disappear automatically. Permanent cookies, on the other hand, remain on your device if you do not delete them yourself. This can, for example, lead to your user behavior being analyzed permanently. You can influence how it handles cookies via the settings in your browser:
- Would you like to be informed when cookies are set?
- Do you want to exclude cookies generally or in certain cases?
- Do you want cookies to be automatically deleted when you close your browser?
If you deactivate or do not allow cookies, the functionality of the website may be limited.
If we use cookies from other companies or for analysis purposes, we will inform you about this in this privacy policy. We will also ask for your consent when you visit our website.
On what legal basis do we process your data?
We have a legitimate interest in ensuring that our online offerings can be used by visitors without technical problems and that all the desired functions are available to them. Necessary and functional cookies are therefore stored on your device on the basis of Art. 6 Paragraph 1 Letter f) GDPR. We use all other cookies on the basis of Art. 6 Paragraph 1 Letter a) GDPR, provided that you give us your consent. You can revoke this consent at any time with effect for the future. If you have consented to the placement of necessary and functional cookies when asked for consent, these cookies will also be stored exclusively on the basis of your consent.
Cookie consent with Borlabs Cookie
What is Borlabs Cookie?
Cookie plugin for compliance with GDPR and ePrivacy
Who processes your data?
Only we, not the provider of Borlabs Cookie
Where can you find more information about data protection at Borlabs Cookie?
https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/
How do we process your data?
We use Borlabs Cookie to obtain your consent to store cookies on your device. When you visit our website and close the Borlabs Cookie window requesting your consent, a Borlabs cookie with the following content is stored in your browser:
- cookie duration
- cookie version
- domain and path of the website
- consents
- a randomly generated ID
This data is not transmitted to the provider of Borlabs Cookie.
We store the data until the purpose of storing the data no longer applies, you delete the Borlabs cookie or you ask us to delete the data. This only does not apply if we are legally obliged to store the data.
On what legal basis do we process your data?
We are legally obliged to obtain the consent of our website visitors for the use of certain cookies. In order to fulfill this obligation, we use Borlabs Cookie. The legal basis for data processing is therefore Art. 6 Para. 1 lit. c) GDPR.
server log files
Server log files record all requests and accesses to our website and record error messages. They also contain personal data, in particular your IP address. However, this is anonymized by the provider after a short time so that we cannot assign the data to you personally. The data is automatically transmitted from your browser to our provider.
How do we process your data?
Our provider stores the server log files in order to be able to track the activities on our website and to identify errors. The files contain the following data:
- browser type and version
- operating system used
- referrer URL
- hostname of the accessing computer
- time of the server request
- IP address (possibly anonymized)
We do not combine this data with other data, but use it solely for statistical evaluation and to improve our website.
On what legal basis do we process your data?
We have a legitimate interest in ensuring that our website runs error-free. It is also our legitimate interest to obtain an anonymized overview of access to our website. The data processing is therefore lawful in accordance with Art. 6 Para. 1 lit. f) GDPR.
contact form
You can send us a message using the contact form on this website.
How do we process your data?
We save your message and the information from the form in order to process your request, including follow-up questions. This also applies to the contact details provided. We will not pass the data on to other people without your consent.
How long do we store your data?
We will delete your data as soon as one of the following occurs:
- Your request has been finally processed.
- You ask us to delete the data.
- You revoke your consent to storage.
This only does not apply if we are legally obliged to retain the data.
On what legal basis do we process your data?
If your request is related to our contractual relationship or serves to carry out pre-contractual measures, we process your data on the basis of Art. 6 Para. 1 lit. b) GDPR. In all other cases, it is our legitimate interest to process requests addressed to us effectively. The legal basis for data processing is therefore Art. 6 Para. 1 lit. f) GDPR. If you have consented to the storage of your data, Art. 6 Para. 1 lit. a) GDPR is the legal basis. In this case, you can revoke your consent at any time with effect for the future.
Inquiry by email, telephone or fax
You can send us a message by email or fax or call us.
How do we process your data?
We save your message as well as your self-provided contact details or the telephone number you provided in order to process your request, including follow-up questions. We will not pass the data on to other people without your consent.
How long do we store your data?
We will delete your data as soon as one of the following occurs:
- Your request has been finally processed.
- You ask us to delete the data.
- You revoke your consent to storage.
This only does not apply if we are legally obliged to retain the data.
On what legal basis do we process your data?
If your request is related to our contractual relationship or serves to carry out pre-contractual measures, we process your data on the basis of Art. 6 Para. 1 lit. b) GDPR. In all other cases, it is our legitimate interest to process requests addressed to us effectively. The legal basis for data processing is therefore Art. 6 Para. 1 lit. f) GDPR. If you have consented to the storage of your data, Art. 6 Para. 1 lit. a) GDPR is the legal basis. In this case, you can revoke your consent at any time with effect for the future.
Dr. Flex
What is Dr. Flex?
Dr. Flex is an online appointment booking tool that allows you to conveniently arrange appointments for our consultation hours via our website or directly via the Dr. Flex portal (www.dr-flex.de).
Who processes your data?
Dr. Flex GmbH, Stresemannstraße 21, 10963 Berlin, Germany
Has a data processing contract been concluded with Dr. Flex?
Yes
Where can you find more information about data protection at Dr. Flex?
https://www.dr-flex.de/datenschutz
How do we process your data?
To make an appointment with us, you can use the Dr. Flex service. Personal data is collected that is required for planning, carrying out and, if necessary, following up on the appointment. Consent to Dr. Flex's privacy policy is required when booking.
How long do we store your data?
We will delete your data as soon as one of the following occurs:
- The purpose of data processing has ceased to exist.
- You ask us to delete the data.
- You revoke your consent to storage.
This only does not apply if we are legally obliged to retain the data.
On what legal basis do we process your data?
We have a legitimate interest in enabling patients to book appointments quickly and easily. Data processing is therefore carried out on the basis of Art. 6 Para. 1 lit. f) GDPR. If you have consented to the storage of your data, Art. 6 Para. 1 lit. a) GDPR is the sole legal basis. In this case, you can revoke your consent at any time with effect for the future.
ProvenExpert
What is ProvenExpert?
rating seal and online service for obtaining customer feedback
Who processes your data?
Expert Systems AG, Quedlinburger Str. 1, 10589 Berlin, Germany
Where can you find more information about data protection at ProvenExpert?
https://www.provenexpert.com/de-de/datenschutzbestimmungen/
How do we process your data?
There is a ProvenExpert rating seal on our website. The seal is used to display reviews of our company by our customers and make them available to other visitors to the website. When you visit our website, the provider of ProvenExpert learns from the integrated seal that our website was visited via your IP address. ProvenExpert also records the language settings on your device in order to be able to display the seal in the appropriate national language.
On what legal basis do we process your data?
We have a legitimate interest in advertising our offers with a comprehensible presentation of customer reviews. The basis for data processing is therefore Art. 6 Para. 1 lit. f) GDPR. If you have consented to data processing, we will process your data exclusively on the basis of Art. 6 Para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future.
TrustPilot
What is TrustPilot?
rating seal and online service for collecting and managing customer feedback
Who processes your data?
Trustpilot A/S, Pilestræde 58, 5, 1112 Copenhagen, Denmark
Where can I find more information about privacy at TrustPilot?
https://de.legal.trustpilot.com/for-reviewers/end-user-privacy-terms
How do we process your data?
There is a TrustPilot rating seal on our website. The seal is used to display reviews of our company by our customers and make them available to other visitors to the website. When you visit our website, the TrustPilot provider learns from the integrated seal that our website was visited via your IP address. TrustPilot also records the language settings on your device in order to be able to display the seal in the appropriate national language.
On what legal basis do we process your data?
We have a legitimate interest in advertising our offers with a comprehensible presentation of customer reviews. The basis for data processing is therefore Art. 6 Para. 1 lit. f) GDPR. If you have consented to data processing, we will process your data exclusively on the basis of Art. 6 Para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future.
social media plugins
use of social media plugins
Regular use
We use social media plugins on our website. You can recognize them by the logos of the social networks. Thanks to the plugins, you can easily share the content on our website on social networks. The list at the end of this section shows which plugins we use in detail. Here you will also find the networks' information relevant to data protection law.
How do we process your data?
Due to the embedded plugins, a connection is established to the social network servers when you visit our website. This happens even if you do not share any content. The companies offering the plug-ins thus learn that the website was visited via your IP address. If you are logged into your account on a social network when you visit our website, the transmitted data can also be assigned to your personal profile. If you do not want this, you must log out of your account before you continue surfing the Internet.
With the exception of Xing, all networks save the IP address. Other personal data may be added. Your data is usually transferred to servers in the USA. If this is the case, you can find out on what basis this happens in the information about the networks provided below.
On what legal basis do we process your data?
It is important for the success of our company to be present on social networks. It is therefore our legitimate interest to use social media plugins to ensure that the content of our website and our offers can be easily shared. The legal basis for data processing is Art. 6 (1) (f) GDPR.
If you have consented to data processing, we will process your data exclusively on the basis of Art. 6 Paragraph 1 Letter a) GDPR. You can revoke your consent at any time. From the time of revocation, we are no longer permitted to process your data.
By activating the button, you give your consent to a link to the social network in question being established, your IP address and possibly other data being transmitted and your surfing behavior being tracked by the social media company. The data processing is therefore lawful in accordance with Art. 6 Paragraph 1 Letter a) of GDPR. You can revoke your consent at any time. From the time of revocation, we are no longer permitted to process your data.
Which social media plugins do we use?
What is Instagram?
social network
Who processes your data?
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Where can you find more information about privacy on Instagram?
https://instagram.com/about/legal/privacy/
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
analysis tools and advertising
We use the following tools to analyze the behavior of our website visitors and show you advertising.
Google Tag Manager
What is Google Tag Manager?
Tag management system for integrating tracking codes and conversion pixels from Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about data protection at Google Tag Manager?
https://policies.google.com/privacy
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How do we process your data?
We use the Google Tag Manager. The tool helps us to integrate tracking codes and conversion pixels into our website, to manage them and to display them. The Google Tag Manager does not create user profiles itself, does not place cookies on your device and does not analyze your behavior as a user. However, it does record your IP address and transmit it to Google servers in the USA.
On what legal basis do we process your data?
We have a legitimate interest in the quick and uncomplicated integration and management of various tools on our website. The use of Google Tag Manager is therefore lawful according to Art. 6 Para. 1 lit. f) GDPR. If you have consented to the transmission of your IP address, we will process your data exclusively on the basis of Art. 6 Para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future.
Google Analytics
What is Google Analytics?
Tool for analyzing user behavior from Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about data protection at Google Analytics?
https://support.google.com/analytics/answer/6004245?hl=de
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How can you prevent data collection?
Among other things, with a browser plugin: https://tools.google.com/dlpage/gaoptout?hl=de
How do we process your data?
We are always interested in optimizing our web offering for visitors to our website and placing advertising in the best possible way. Google Analytics helps us with this, a tool that analyzes user behavior and provides us with the necessary data basis for adjustments. The tool provides us with information about the origin of our visitors, their page views and the length of time they spend on the pages, as well as the operating system they use.
standard processing
To collect the data, Google Analytics uses cookies, device fingerprinting or other technologies to recognize users. The data is transmitted to Google servers in the USA and, using the IP address also recorded, is compiled into a profile that can be assigned to you or your device.
You can prevent Google from processing your data by installing a browser plug-in that Google itself provides: https://tools.google.com/dlpage/gaoptout?hl=de.
demographic characteristics
We use the "demographic characteristics" function of Google Analytics to be able to show visitors to our website suitable advertisements within the Google advertising network. As a result, reports can be created that contain information about the age, gender and interests of our site visitors. This data comes from interest-based advertising from Google as well as from visitor data from third parties. It is not possible to assign the collected data to specific people.
You can deactivate the function in the settings of your Google account.
How long do we store your data?
According to Google, data stored at the user and event level that is linked to cookies, user identifiers (e.g. user IDs) or advertising IDs is deleted or anonymised after 50 months (see Google Privacy Policy). https://support.google.com/analytics/answer/7667196?hl=de).
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in analyzing user behavior for the purpose of optimizing our website and the advertising placed there. Data processing is therefore lawful according to Art. 6 Para. 1 lit. f) GDPR. In the event that you have, for example, consented to the storage of cookies or otherwise consented to data processing by Google Analytics, Art. 6 Para. 1 lit. a) GDPR is the sole legal basis. You can revoke your consent at any time with effect for the future.
Google Ads
What is Google Ads?
online advertising program of Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about data protection at Google Ads?
https://policies.google.com/privacy?hl=de&gl=de
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How do we process your data?
We use Google Ads. Google's advertising program enables us to display advertisements in the Google search engine or on third-party websites when visitors to our website enter certain search terms into Google (keyword targeting). We can also place targeted advertisements based on the user data available to Google (e.g. location data and interests) (target group targeting). We evaluate the collected data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many ads led to corresponding clicks.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in placing and evaluating advertisements. The data processing is therefore lawful according to Art. 6 Para. 1 lit. f) GDPR. In the event that you have, for example, consented to the storage of cookies or otherwise consented to data processing by Google, Art. 6 Para. 1 lit. a) GDPR is the sole legal basis. You can revoke your consent at any time with effect for the future.
Google Analytics Remarketing
What is Google Analytics Remarketing?
Tool for personalized advertising from Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about data protection in Google Analytics Remarketing?
https://www.google.de/intl/de/policies/privacy/ and https://policies.google.com/technologies/ads
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How can you prevent data processing?
By opting out of personalized advertising in your Google Account or on this site: https://www.google.com/settings/ads/onweb/
How do we process your data?
We are always interested in placing our advertising in the best possible way. The remarketing function of Google Analytics helps us with this.
standard processing
Remarketing means that we analyze your behavior on our website in order to assign you to a specific advertising target group and then show you suitable advertising messages when you visit other websites. In addition, we link the advertising target groups with cross-device functions from Google. This enables us to display interest-based, personalized advertising messages that have been tailored to you based on your usage and surfing behavior on one device (e.g. your mobile phone) on another device (e.g. a tablet or PC).
customer matching
When creating advertising target groups, we also use the customer matching function. We transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, they will then be shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).
Object to personalized advertising
You can adjust the advertising settings in your Google account. To do so, click on the following link and log in: https://adssettings.google.com/authenticatedOutside of your Google account, you can object to personalized advertising using the following link: https://www.google.com/settings/ads/onweb/ (the setting then only applies to the device and browser currently in use).
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in the effective marketing of our services and products. The data processing is therefore lawful according to Art. 6 Para. 1 lit. f) GDPR. In the event that you have, for example, consented to the storage of cookies or otherwise consented to data processing by Google Analytics Remarketing, Art. 6 Para. 1 lit. a) GDPR is the sole legal basis. You can revoke your consent at any time with effect for the future.
Google Conversion Tracking
What is Google Conversion Tracking?
Tool for analyzing user behavior from Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about data protection with Google Conversion Tracking?
https://www.google.de/intl/de/policies/privacy/
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How do we process your data?
We are always interested in optimizing our website for users and placing advertising in the best possible way. For this purpose, we also use Google Conversion Tracking. With its help, we can record whether and how often visitors to our website have clicked on certain buttons and which products were viewed and purchased particularly frequently (conversion statistics). In the course of data collection and storage, we do not receive any information with which we can personally identify individual visitors. Google itself uses cookies or similar recognition technologies for identification.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in analyzing user behavior for the purpose of optimizing our website and the advertising placed there. Data processing is therefore lawful according to Art. 6 Para. 1 lit. f) GDPR. In the event that you have, for example, consented to the storage of cookies or otherwise consented to data processing by Google Conversion Tracking, Art. 6 Para. 1 lit. a) GDPR is the sole legal basis. You can revoke your consent at any time with effect for the future.
Facebook Pixel
What is Facebook Pixel?
Tool for analyzing user behavior that measures the effectiveness of advertising on Facebook
Who processes your data?
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland
Where can you find more information about data protection at Facebook Pixel?
https://de-de.facebook.com/about/privacy/
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How can you prevent data processing?
If you have a Facebook account: Disable the “Custom Audiences” remarketing feature in the Ad Settings section (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you do not have a Facebook account: Disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
How do we process your data?
We use the Facebook pixel on our website. The analysis tool helps us learn more about the behavior of visitors to our website after they have clicked on one of our advertisements on Facebook. This enables us to measure how effective our Facebook advertising is and to align future advertising measures with the information acquired. The data that Facebook collects via the pixel is anonymous to us as the operator of this website. This means that we cannot identify you as a visitor. However, the data is stored and processed by Facebook. Facebook uses the pixel to establish a connection to your Facebook account and also uses the data to place advertisements itself within and outside the network (see Facebook data usage policy). During storage and processing, Facebook also transmits the data to the USA and other third countries.
If you have a Facebook account, you can use the “Custom Audiences” remarketing feature in the Ad Settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen deactivate.
If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in effective advertising measures in social networks. The data processing is therefore lawful according to Art. 6 Para. 1 lit. f) GDPR. In the event that you have, for example, consented to the storage of cookies or otherwise consented to data processing by Facebook, Art. 6 Para. 1 lit. a) GDPR is the sole legal basis. You can revoke your consent at any time with effect for the future.
Google Ads Remarketing
What is Google Ads Remarketing?
online advertising program of Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about data protection in Google Ads Remarketing?
https://policies.google.com/privacy?hl=de&gl=de
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How do we process your data?
We use Google Ads Remarketing. Remarketing is an online marketing function in which advertisements are displayed to users who have already interacted with a website or online shop. Google Remarketing uses data from the Google advertising platform and Google Ads tracking to target advertising campaigns to users who have already shown an interest in a particular product or service. Google's advertising program enables us to display advertisements in the Google search engine or on third-party websites when visitors to our website enter certain search terms on Google (keyword targeting). We can also place targeted advertisements based on the user data available to Google (e.g. location data and interests) (target group targeting). We evaluate the collected data quantitatively, for example by analyzing which search terms led to our advertisements being displayed and how many ads led to corresponding clicks.
You can adjust the advertising settings in your Google account. To do so, click on the following link and log in: https://www.google.com/settings/ads/onweb/
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in placing and evaluating advertisements. The data processing is therefore lawful according to Art. 6 Para. 1 lit. f) GDPR. In the event that you have, for example, consented to the storage of cookies or otherwise consented to data processing by Google, Art. 6 Para. 1 lit. a) GDPR is the sole legal basis. You can revoke your consent at any time with effect for the future.
Facebook Conversion API
What is Facebook Conversion API?
Tool for analyzing user behavior that measures the effectiveness of advertising on Facebook
Who processes your data?
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland
Where can you find more information about data protection at Facebook Conversion API?
https://de-de.facebook.com/about/privacy/
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How can you prevent data processing?
If you have a Facebook account: Disable usage-based advertising in the Ad Settings section (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you do not have a Facebook account: Disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
How do we process your data?
We use the Facebook Conversion API on our website. The analysis tool helps us learn more about the behavior of visitors to our website after they have clicked on one of our advertisements on Facebook. This enables us to measure how effective our Facebook advertising is and to align future advertising measures with the acquired knowledge. The Facebook Conversion API processes personal data such as user IDs, cookies, device IDs and other identifying information collected by Facebook and third parties. Using this data enables us to better understand our target audience and create targeted advertising campaigns. However, the data is also stored and processed by Facebook. Facebook establishes a connection to your Facebook account and also uses the data to place advertisements itself within and outside the network (see Facebook Data Usage Policy). During storage and processing, Facebook also transmits the data to the USA and other third countries.
If you have a Facebook account: Disable usage-based advertising in the Ad Settings section (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in effective advertising measures in social networks. The data processing is therefore lawful according to Art. 6 Para. 1 lit. f) GDPR. In the event that you have, for example, consented to the storage of cookies or otherwise consented to data processing by Facebook, Art. 6 Para. 1 lit. a) GDPR is the sole legal basis. You can revoke your consent at any time with effect for the future.
Facebook Custom Audiences
What is Facebook Custom Audiences?
Tool for analyzing user behavior that measures the effectiveness of advertising on Facebook
Who processes your data?
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland
Where can you find more information about data protection at Facebook Custom Audiences?
https://de-de.facebook.com/about/privacy/
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How can you prevent data processing?
If you have a Facebook account: Disable “Custom Audiences” in the Ad Settings section (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you do not have a Facebook account: Disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
How do we process your data?
We use Facebook Custom Audiences on our website. Facebook Custom Audiences is an audience targeting tool within Facebook Ads Manager. It enables companies to define their own audience based on information they have about their customers or potential customers, such as email addresses, phone numbers, Facebook IDs or device IDs. Using Facebook Custom Audiences allows us to create more targeted and relevant advertising campaigns by targeting a target group we already know. Using this data enables us to better understand our target group and create targeted advertising campaigns. However, the data is also stored and processed by Facebook. Facebook establishes a connection to your Facebook account and also uses the data to place advertisements itself within and outside the network (see Facebook Data Usage Policy). During storage and processing, Facebook also transmits the data to the USA and other third countries.
If you have a Facebook account: Disable “Custom Audiences” in the Ad Settings section (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in effective advertising measures. The data processing is therefore lawful according to Art. 6 Para. 1 lit. f) GDPR. In the event that you have, for example, consented to the storage of cookies or otherwise consented to data processing by Facebook, Art. 6 Para. 1 lit. a) GDPR is the sole legal basis. You can revoke your consent at any time with effect for the future.
newsletter
Rapidmail
What is Rapidmail?
Service for sending newsletters and analyzing recipient behavior
Who processes your data?
rapidmail GmbH, Wentzingerstraße 21, 79106 Freiburg im Breisgau, Germany
Where can I find more information about data protection at Rapidmail?
https://www.rapidmail.de/datenschutz
How do we process your data?
We use Rapidmail to send our newsletter. The service manages the data of our newsletter subscribers for us, sends our newsletter and analyses our newsletter campaigns.
If you would like to receive our newsletter, we need your email address. We will also use a confirmation email (double opt-in process) to check whether you are really the owner of this email address. We do not collect any other data or only do so on a voluntary basis. We use your data solely for sending the newsletter.
If we send a newsletter via Rapidmail and you open it, a file contained in the newsletter automatically connects to Rapidmail's servers. This tells the service that the newsletter has been opened and registers all clicks on the links contained therein. Rapidmail also records technical information such as the time of retrieval, IP address, browser type and operating system.
You can unsubscribe from the newsletter at any time.
How long do we store your data?
After you have unsubscribed, the data will be deleted from the newsletter distribution list. We may also put your email address on a blacklist; this is necessary, for example, if we have received an objection from you to advertising. The data will then be stored on the basis of Art. 6 (1) (f) GDPR.
Furthermore, we reserve the right to delete the data at any time after the purpose for which it was collected no longer applies or at our own discretion.
On what legal basis do we process your data?
By entering your details in the subscriber list, you consent to data processing by Rapidmail. This is done lawfully on the basis of Art. 6 Paragraph 1 Letter a) of GDPR. You can revoke your consent by unsubscribing from the newsletter or by sending us an informal message. For us, this means that we are no longer allowed to send you newsletters from this point onwards.
plugins and tools
YouTube (with enhanced data protection)
What is YouTube?
video platform
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about privacy at YouTube?
How do we process your data?
You can watch YouTube videos on our website. Google, as the provider of YouTube, collects and stores certain information about you. However, since we use YouTube in extended data protection mode, this only happens when you start a video. In concrete terms, the following happens in this case:
- Google's servers are informed which of our pages have been visited from your device. If you are logged into your YouTube account while surfing, Google can assign your surfing behavior directly to your personal profile. If you do not want this, you must log out of your YouTube account before continuing to surf the Internet.
- Google receives information about visitors to our website via cookies, device fingerprinting or similar recognition technologies. The company then uses this information to create video statistics, make its application more attractive to users and prevent fraud attempts.
- Your data may also be processed beyond this scope. However, we are not aware of the details. We also have no influence on the processing.
Even if you do not start a YouTube video on our website, Google establishes a connection to its DoubleClick network and possibly also to other partners. The extended data protection mode does not mean that Google does not process any of your data at all when you visit our website.
On what legal basis do we process your data?
By embedding YouTube videos, we want to make our website and our services and offers more appealing. This is our legitimate interest as a company and is therefore lawful according to Art. 6 (1) (f) GDPR.
If you have consented to data processing, we will process your data exclusively on the basis of Art. 6 Paragraph 1 Letter a) GDPR. You can revoke your consent at any time. From the time of revocation, we are no longer permitted to process your data.
Google Maps
What is Google Maps?
Map service of Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about privacy at Google?
https://policies.google.com/privacy?hl=de
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How do we process your data?
We use Google Maps on our website. So that you can use all the functions of the map service, Google stores your IP address on one of its servers in the USA.
On what legal basis do we process your data?
Google Maps ensure that the locations indicated on our website are easier for visitors to find. As a company, we have a legitimate interest in this. The data processing is therefore lawful according to Art. 6 Para. 1 lit. f) GDPR.
If you have consented to data processing, we will process your data exclusively on the basis of Art. 6 Paragraph 1 Letter a) of GDPR. You can revoke your consent at any time. From the time of revocation, we are no longer permitted to process your data.
Google reCAPTCHA
What is Google reCAPTCHA?
Test tool for distinguishing between people and computers from Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about privacy at Google?
https://policies.google.com/privacy?hl=de
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How do we process your data?
We use Google reCAPTCHA to check whether data entered into forms on our website comes from a human or a computer. For you, this means that the test tool analyses your behaviour as a visitor to our website based on various characteristics. The analysis does not begin when you use the test tool, but rather when you visit our website. Various data is recorded, e.g. the IP address, the length of time spent on our website and mouse movements made. The data is forwarded to Google.
On what legal basis do we process your data?
As a company, we have a legitimate interest in protecting our web offerings from spam and abusive spying. Data processing is therefore lawful according to Art. 6 (1) (f) GDPR.
If you have consented to data processing, we will process your data exclusively on the basis of Art. 6 Paragraph 1 Letter a) of GDPR. You can revoke your consent at any time. From the time of revocation, we are no longer permitted to process your data.
Wordfence
What is Wordfence?
Firewall and security scanner for WordPress websites
Who processes your data?
Defiant Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA
Where can you find more information about privacy at Wordfence?
https://www.wordfence.com/privacy-policy/
On what basis do we transfer your data to the USA?
Based on standard contractual clauses of the European Commission (cf. https://www.wordfence.com/help/general-data-protection-regulation/)
How do we process your data?
To protect our website from malicious traffic, we use the Wordfence plugin. It identifies and blocks data that contains malicious code or content and checks core files, themes and plugins for malware, incorrect URLs, backdoors, SEO spam, malicious redirects and code injections. In order to carry out these measures, our website is permanently connected to Defiant Inc.'s servers in the USA. On these servers, access to our website is compared with the data that Wordfence has stored in its database and, if necessary, blocked.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in protecting ourselves from malicious data traffic. Data processing is therefore lawful according to Art. 6 (1) (f) GDPR.
If you have consented to data processing, we will process your data exclusively on the basis of Art. 6 Paragraph 1 Letter a) of GDPR. You can revoke your consent at any time. From the time of revocation, we are no longer permitted to process your data.
Elementor
What is Elementor?
plugin for creating websites
Who processes your data?
Elementor 8 THE GRN STE A DOVER, DE 19901 USA
Where can you find more information about privacy at Elementor?
https://elementor.com/about/privacy/
On what basis do we transfer your data to the USA?
Elementor adheres to the standard contractual clauses of the European Commission (see https://elementor.com/about/privacy/)
How do we process your data?
We use the “Elementor Website Builder for WordPress” plugin on our website. This plugin does not process any personal data. However, cookies are used to store the number of page views and active sessions of the user.
On what legal basis do we process your data?
By integrating the Elementor plugin, we want to make our website and our services and offers more appealing. This is our legitimate interest as a company and is therefore lawful according to Art. 6 (1) (f) GDPR.
Asana
What is Asana?
project management tool
Who processes your data?
Asana, Inc., 633 Folsom Street San Francisco, CA, USA
Where can I find more information about privacy at Asana?
https://asana.com/de/terms/privacy-statement
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How do we process your data?
We use the services of Asana on our website. Asana is a project management tool that enables flexible organization of tasks, team collaboration and the integration of notes, documents and calendar functions in a central platform. When you visit our website, your device establishes a connection to Asana's servers. Asana collects personal data in the process.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in operating our website effectively. Data processing is therefore lawful according to Art. 6 (1) (f) GDPR. If you have consented to data processing, we will process your data exclusively on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time. From the time of revocation, we are no longer permitted to process your data.
Own Services / Other
handling of applicant data
If you would like to work for us, we would be happy to receive your application. We treat all personal data submitted as strictly confidential. This also applies to data that we collect later in the application process.
How do we process your data?
We save all data that we collect as part of the application process and use it to the extent that this is necessary to decide on the establishment of an employment relationship. In addition to contact and communication data and application documents, this also includes notes that we make during job interviews. We only pass on your data within our company to people who are involved in processing your application.
If your application is successful, we will store the data required to carry out the employment relationship in our data processing systems.
How long do we store your data?
If we are unable to make you a job offer, if you reject a job offer or withdraw your application, we reserve the right to retain your documents and other application data for up to 6 months after the application process has ended. The reason is that we may need the data for evidentiary purposes in the event of a legal dispute. After the deadline has expired, we will delete the data and destroy the documents. If a legal dispute is actually imminent or is already pending, we will delete the data and documents when they are no longer required for evidentiary purposes.
The deletion of your data always presupposes that we are not legally obliged to retain it for a longer period.
On what legal basis do we process your data?
We process your application data on the basis of Section 26 of the new Federal Data Protection Act (initiation of an employment relationship) and Article 6, Paragraph 1, Letter b of GDPR (general contract initiation).
The same applies if your application is successful.
If we are unable to make you a job offer, if you reject a job offer or withdraw your application, we have a legitimate interest in using your data for evidential purposes in a possible legal dispute. The data processing is therefore based on Art. 6 Para. 1 lit. f) GDPR.
If you have expressly consented to the storage of your data, we will process your data on the basis of Art. 6 Paragraph 1 Letter a) GDPR. You can revoke your consent at any time with effect for the future.
data processing on social media
What is social media?
By social media we mean the social networks on which we have created publicly accessible profiles. You can read about which social networks these are below.
Who processes your data?
The respective operating companies of the social networks. You can find the individual operators below in the respective networks.
How is your data processed?
The operators of social networks are generally able to collect and evaluate comprehensive data on the behavior of visitors and users of the network. It is not possible for us to track all processing operations in the social networks we use, which is why additional processing operations that are not listed here may be carried out by the operators of the social networks. You can find further information on this in the terms of use and data protection declarations of the respective social networks.
The processing of your data can be triggered by you visiting the website of the social network or our profile page there. Even if you visit a website that uses certain content from the network, e.g. like or share buttons, data can already be transferred to the operators of the social network. If you are a user of the social network yourself and are logged into your user account, your visit to our profile page can be assigned to your account by the operator of the social network. Even if you have not registered a user account yourself or are not logged in, the operator of the network may still collect your personal data, e.g. by recording your IP address or setting cookies. With this data, the operators can create user profiles tailored to your behavior and interests and show you interest-based advertising both inside and outside the network. If you are a registered user of the network, interest-based advertising can also be displayed on all devices on which you are or were logged in.
On what legal basis are your data processed?
Our profiles on social networks are intended to ensure that our company has the most comprehensive presence possible on the Internet. As a company, we have a legitimate interest in this. The data processing is therefore lawful according to Art. 6 (1) (f) GDPR.
The data processing operations and analyses carried out by the operators of the social networks themselves may be based on other legal bases. These must be specified by the operators of the social networks.
Who is responsible for processing your data and how can you assert your rights?
If you visit one of our profiles on social networks, we and the operator of the respective network are jointly responsible for the data processing operations triggered during this visit. In principle, you can assert your rights against both us and the operator of the respective network.
Despite the joint responsibility with the operators of the social networks, our influence on the data processing procedures of the respective operator is limited and is primarily based on the operator's specifications.
How long will your data be stored?
If we collect data via our profiles on social networks, this data will be deleted from our systems as soon as the purpose for storing it no longer applies, you ask us to delete it, or you revoke your consent to storage. Stored cookies remain on your device until you delete them. Mandatory legal provisions - in particular retention periods - remain unaffected.
We have no influence on how long the operators of the social networks store your data, which the operators collect for their own purposes. You can obtain information about this directly from the operator of the respective social network, e.g. in the respective data protection declaration.
Which social media do we use?
What is Facebook?
A social network
Who processes your data?
Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Will your data be transferred to third countries?
Yes, to the USA and also to other third countries
Where can you find more information about data protection at Facebook?
https://www.facebook.com/about/privacy/
Where can you as a Facebook user adjust your advertising settings?
As a registered Facebook user, you can adjust your advertising settings in your user account. To do so, click on the following link and log in:
https://www.facebook.com/settings?tab=ads.
What is Instagram?
A social network specializing in photos and videos
Who processes your data?
Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Will your data be transferred to third countries?
Yes
Where can you find more information about privacy on Instagram?
https://help.instagram.com/519522125107875/?helpref=hc_fnav&bc[0]=Instagram-Hilfebereich&bc[1]=Richtlinien%20und%20Meldungen
Where can you as a user adjust your privacy settings?
As a registered Instagram user, you can adjust your privacy settings in your user account. To do so, click on the following link and log in:
https://www.instagram.com/accounts/privacy_and_security/
